Chapter 62. New Sound Palettes Mid-Twentieth Century American Experimentalists Flashcard

Chapter 62. New Sound Palettes: Mid-Twentieth Century American Experimentalists

Free Essays on Sony Betamax Vs. VHS

Sony Betamax vs. VHS I will be presenting to you a study on the background of the Sony Betamax. I will illustrate the marketing mix and strategy that was used and how Sony tried to capture their target market. I will go then describe what caused them to fail in their mission and how I plan to implement a new and more comprehensive strategy. This new plan will focus more on competing at a higher level with the competition along with trying to capture the consumers expectations during development of the product through extensive surveys and market research analysis. In 1975, Sony entered the videotape player market with the U-matic format. Due to its heavy and nearly cumbersome nature, this player was soon relegated for primary use to the submarkets, such as schools and commercial sites. Later that year they introduced the Sony Betamax. This machine was developed to directly sell to the everyday consumer and alleviate some of the nuisances created by the U-matic. These two products entered the market at such a head start they were able to set the standard. Sony was able to corner the market share until competition arrived in the form of the VHS format in 1976. The initial marketing strategy Sony employed was simply to create a videotape player that would provide the consumer with superior sound and video quality. They attempted to do this without any market research to pinpoint what the consumer really considered important. A simple mass market approach was used in trying to advertise this product. With this in mind I will break the Betamax experience down into what their target market was and what research, if any, was conducted for this product. The four P’s will be answered, and the lessons that were learned for their endeavor with this product will also be examined.. Sony initially conducted their market research to find out where their target market was located. Introduced in 1975, the Sony Betamax was a ... Free Essays on Sony Betamax Vs. VHS Free Essays on Sony Betamax Vs. VHS Sony Betamax vs. VHS I will be presenting to you a study on the background of the Sony Betamax. I will illustrate the marketing mix and strategy that was used and how Sony tried to capture their target market. I will go then describe what caused them to fail in their mission and how I plan to implement a new and more comprehensive strategy. This new plan will focus more on competing at a higher level with the competition along with trying to capture the consumers expectations during development of the product through extensive surveys and market research analysis. In 1975, Sony entered the videotape player market with the U-matic format. Due to its heavy and nearly cumbersome nature, this player was soon relegated for primary use to the submarkets, such as schools and commercial sites. Later that year they introduced the Sony Betamax. This machine was developed to directly sell to the everyday consumer and alleviate some of the nuisances created by the U-matic. These two products entered the market at such a head start they were able to set the standard. Sony was able to corner the market share until competition arrived in the form of the VHS format in 1976. The initial marketing strategy Sony employed was simply to create a videotape player that would provide the consumer with superior sound and video quality. They attempted to do this without any market research to pinpoint what the consumer really considered important. A simple mass market approach was used in trying to advertise this product. With this in mind I will break the Betamax experience down into what their target market was and what research, if any, was conducted for this product. The four P’s will be answered, and the lessons that were learned for their endeavor with this product will also be examined.. Sony initially conducted their market research to find out where their target market was located. Introduced in 1975, the Sony Betamax was a ...

Ethical Leadership Coursework Example | Topics and Well Written Essays - 1250 words

Ethical Leadership - Coursework Example When faced by a tricky situation, one needs to interpret it before considering the factors that are relevant to the situation. In many cases, lack of experience in a given situation can cause dilemma and often there is an anticipation of harm from the consequences of the decision made. In such a case, a SNCO needs to consider the second and third order consequences before settling for a given decision. Additionally, the SNCO should put principle first, purpose second, and then people last to avoid the dilemma inherent in the competing values. The SNCO has to make an evaluation of the decision using Toner’s six tests. Toner suggests that the decision should not be embarrassing, discrediting, nor humiliating the SNCO if scrutinized by the public. Moreover, it would have better be an act that the SNCO is proud of and would expect approval from everybody. In general, the result of the decision should be anticipated to be positive (Toner 2003). At this point, the SNCO is prepared e nough to implement the decision settled for. To ensure that the decision made is at work, continuous monitoring is necessary. As it is common practice, subordinates look up to the leaders and hence the SNCO has no other option other than to promote an ethical environment by rewarding those who uphold ethics and punishing those who contravene the code of ethics. Ethical decision-making is grounded on the ability of a SNCO to think critically. When interpreting a situation, one has to consider the personal and organizational ethics, something that involves critical thinking and when considering the factors that are relevant to the situation, a SNCO will realize that not all situations are provided with clearly set policies and procedures on how to handle them. Intrinsically, for an ethical decision to be made the SNCO’s critical thinking needs to be engaged when determining the appropriate action for a

The Red Blood cells Lab Report Example | Topics and Well Written Essays - 1500 words

The Red Blood cells - Lab Report Example of RBCs in one smallest square = 1036/5 = 207.2 No. of RBCs in 1mm3 undiluted = 207.2 x 10000 = 2072000 / mm3 The Red Blood cell count according to the improved hemocytometer is 2.07 x 106 mm3. According to this reading the person seems to be anemic which may be due to iron deficiency, folate deficiency, genetic disorders or immune dysfunction. The difference between two readings could be due to many reasons. The high value in the second test can be attributed to inadequate wiping of pipette, improper mixing or uneven distribution in counting chamber. The low value can be due to dilution of contents in pipette by saliva and use of non standard counting chamber and improper cover slip adjustment. Error calculation can result in both high and low values. Even if the second value is correct the women is still anemic. To confirm the findings of both tests a packed cell volume (PCV) or hematocrit test may be done which will give the correct percentage of erythrocyte volume in the blood. S ection B B1 i) According to the JNC 7 Report the BP reading of subject N which is reported to be 125/78 is classified as prehypertension stage since it is greater than the prescribed systole limit of ? 120. Subject K on the other hand will be classified as a patient of hypertension stage – I which has a systolic range of 140-159 and a diastolic range of 90-99. The reading of subject K reported to be 150/90 comes under this category. ii) Mean arterial pressure (MAP) can be estimated through the following formula MAP ? DP + 1/3 (SP – DP) Accordingly subject N has a MAP of 93.67 mmHg while subject K has a MAP of 110 mmHg iii) Auscultation : A phenomenon describing the use of stethoscope in order to listen the internal sounds of the body clearly. It requires considerable clinical experience and is an integral skill which is a part of the examination of three organ systems of the body namely cardiovascular (heart sounds), respiratory (breath sounds) and gastrointestinal (bo wel sounds) Korotkoff sounds : A sound heard during the measurement of blood pressure by a sphygmomanometer. The pressure differences created in the cuff results in turbulence of blood flow which leads to the audible sound known as first korotkoff sound. Korotkoff sounds can be classified into five types. First heard when the pressure in the cuff is equal to the systolic pressure, second and third can be described as murmurs and tapping sounds respectively. Fourth sound is heard at 10mm above diastolic pressure while the last korotkoff sound is heard at the precise diastolic pressure. Oscillometric principle : Another method of measuring blood pressure. It makes use of the same instrument but in addition uses a transducer which gives the oscillation readings of the blood flow. As the pressure in the cuff varies with simultaneous expansion and contraction of brachial artery an oscillation is produced. Hypertension : A medical phenomenon indicating an increased systemic blood pressure . Normal blood pressure is described as ? 120 systolic and ? 80 diastolic. Generally it is classified as primary and secondary hypertension with primary meaning with no apparent cause. Hypertension is a risk factor for many diseases and its control is necessary for a healthy long life. iv) S1 and S2 heart sounds are produced due to the closure of valves in the heart namely the atrioventricular valves and the semilunar valves. On the other hand korotkoff sounds are produced when the pressure in the cuff varies and creates turbulence for the blood flowing through the brachial artery. v) Though appearing to be quite similar heart rate denotes the number of times a heart contracts or a number of apical contractions of the heart which is measured directly with an auscultation on the chest. However the

Moral absolutism Essay Example for Free

Moral absolutism Essay When we speak of â€Å"Morality† we think of the difference between right and wrong, the difference between the good and the evil. We use morality to justify our actions and decisions. More often than not, people impose their morality on others and expect them to act in the way they find fit. They believe that the idea of right and wrong is universal. In her essay â€Å"On Morality†, Didion contradicts this theory and believes that everyone can have different ideas of morality based on their own perception. To make her point, Didion uses the examples of Klaus Fuchs and Alfred Rosenberg. Fuchs was a British traitor who leaked nuclear secrets to the Soviets, and Rosenberg was the Nazi administrator of Eastern Europe, where the Germans committed their most heinous and most murderous acts during World War II. Both of them claimed that what they did were morally appropriate. She then goes on to say that Jesus justifies what he did based on morality. The juxtaposition of these ideas affirms Didion’s theory that the conviction of morality is vastly based on perspective. This juxtaposition also helps prove that people use morality to justify almost anything. Osama Bin Laden believed that it was morally right to take the lives of millions of innocent civilians in the name of religion. President Snow, along with the Capitol, in The Hunger Games saw it fit to throw 24 teenagers in a battlefield and let them fight until only one remains. Morality does not seem like a tool to distinguish right from wrong, but a method to have a clean conscious, irrespective of whether one’s acts are good or bad. Didion also says, â€Å"For better or for worse, we are what we learned as children. † (158) This shows that the ideas we have of good and bad and the so-called â€Å"morality† is part of what we’ve learnt growing up. A lot of people might find it pointless to stay with a corpse on a highway. But to Didion, it is the moral thing to do. We do not leave behind our dead. Friedrich Nietzsche said, â€Å"Fear is the mother of morality. † Didion maintains that morality might differ from person to person. In my opinion, a lot of factors influence the decisions we make and then blame them on morality. â€Å"The right thing† is too abstract to be universal. Didion debates about the cannibalism acts and talks about the vestigial taboo that no one should eat their own blood kin. This might seem appalling to some while being a being of another’s culture. Didion says that morality has â€Å"the most potentially mendacious meaning. † (159) And I couldn’t agree more. There is a very thin line between right and wrong, and morality is what shows one where to draw it. But the basis of that line is so ambiguous, that people end up using morality to cover up their actions. The idea Didion presents is that humans are not equipped to distinguish between the good and the bad. We think that all actions are sound as long as they don’t hurt another person. But then we see people like Adolf Hitler. The man murdered millions of people. Yet, he had a bunch of supporters who helped him with these inhumane acts. But he did what he did in the name of morality, in the name of ‘respect for the greater race. ’ The central idea of this essay is that morality depends largely on perception. What one finds wrong may not necessarily be seen as inappropriate by another. â€Å"I followed my own conscience. † â€Å"I did what I thought was right. † Didion questions the reader how many madmen have said this and meant it? Didion doesn’t believe that these men shelter themselves under the illusion of morality but actually believe their actions are moral and justified. Maybe we ourselves have said it before and been wrong. Our conscience isn’t always the best judge of things. But the concept of morality makes it okay to just be impulsive and do what we think is correct in the moment. The relevance of our logic lacks frequency. One might not kill people on a daily basis but one might find it moral to do it someday and go ahead with it. Does this make them immoral? Is the act of killing immoral? What if the victim is a killer? The answers to questions relating to morality are not black or white. There could be various different instances where individuals might have different stands on issues. All of which they might believe to be morally correct. So the question is, who decides what is moral and what is not? What gives them the power to do so? Should the morality of one person be forced on another? Clearly, universal standards of right and wrong do not exist. The evidence Didion provided as well as instances we see around the world proves that fact. A lot of people do not agree with Didion’s idea of differing morality. The people who adhere themselves to a supposedly universal moral code can delude themselves into thinking people who do not follow that code are less humane. People need to stop fretting over moral absolutes and let morality run their life and effect every decision they make in order to ensure the future is safe from oppression and terrorism.

Katherine Anne Porters The Jilting of Granny Weatherall :: The Jilting of Granny Weatherall

Katherine Anne Porter's The Jilting of Granny Weatherall "The Jilting of Granny Weatherall" was written by Katherine Anne Porter and first published in 1930. The story is of a women named Granny Weatherall who is on her deathbed. As she is surrounded by friends and family she remembers the life she has lived. She describes being jilted many times in her life, first by her husband-to-be and finally by death. The story was eventually made into a movie directed by Randa Haines. A major theme in the story is that of self-pity. As a result of Granny's wedding day jilting she feels sorry for herself throughout the rest of her life. She also has become suspicious of everyone. This is shown when the doctor is speaking to Cornelia in the beginning of the story, outside of Granny's room. Granny exclaims, "First off go away and don't whisper!" Granny was apparently under the impression that the two of them were speaking ill of her behind her back. Another common theme in many of Katherine Anne Porter's stories, including "The Jilting of Granny Weatherall", is that of death. Porter was captivated by death and dreamed of having a custom made wooden coffin after she saw a photograph taken at the funeral of one of her friends. After Porter and her nephew searched New York City; Katherine found an ad for a coffin maker in Montana and placed her order. The coffin arrived but was obviously too large for her and the large colorful flowers were not at all what she expected but regardless Katherine had her wooden coffin. Even after receiving her coffin she and her nephew discussed arrangements on several occasions. First she wanted to be buried in the wooden coffin wrapped in a linen bed sheet. Later she decided that she wanted to be cremated and have her ashes scattered in running water. Then she wanted her ashes buried next to her mother and by this time it seemed that the coffin was just a prop to amuse friends and reporters. These o bsessions with her own death may be the reason why many of her writings have themes of death including "The Jilting of Granny Weatherall". The main character Granny Weatherall is forced to evaluate how she feels about what her life has been as she lives her last day. Granny Weatherall seems to thrive on disillusionment and despair. Katherine Anne Porter's The Jilting of Granny Weatherall :: The Jilting of Granny Weatherall Katherine Anne Porter's The Jilting of Granny Weatherall "The Jilting of Granny Weatherall" was written by Katherine Anne Porter and first published in 1930. The story is of a women named Granny Weatherall who is on her deathbed. As she is surrounded by friends and family she remembers the life she has lived. She describes being jilted many times in her life, first by her husband-to-be and finally by death. The story was eventually made into a movie directed by Randa Haines. A major theme in the story is that of self-pity. As a result of Granny's wedding day jilting she feels sorry for herself throughout the rest of her life. She also has become suspicious of everyone. This is shown when the doctor is speaking to Cornelia in the beginning of the story, outside of Granny's room. Granny exclaims, "First off go away and don't whisper!" Granny was apparently under the impression that the two of them were speaking ill of her behind her back. Another common theme in many of Katherine Anne Porter's stories, including "The Jilting of Granny Weatherall", is that of death. Porter was captivated by death and dreamed of having a custom made wooden coffin after she saw a photograph taken at the funeral of one of her friends. After Porter and her nephew searched New York City; Katherine found an ad for a coffin maker in Montana and placed her order. The coffin arrived but was obviously too large for her and the large colorful flowers were not at all what she expected but regardless Katherine had her wooden coffin. Even after receiving her coffin she and her nephew discussed arrangements on several occasions. First she wanted to be buried in the wooden coffin wrapped in a linen bed sheet. Later she decided that she wanted to be cremated and have her ashes scattered in running water. Then she wanted her ashes buried next to her mother and by this time it seemed that the coffin was just a prop to amuse friends and reporters. These o bsessions with her own death may be the reason why many of her writings have themes of death including "The Jilting of Granny Weatherall". The main character Granny Weatherall is forced to evaluate how she feels about what her life has been as she lives her last day. Granny Weatherall seems to thrive on disillusionment and despair.

Describe The Effects Of The Blitz On Everyday Life

In the attempt to describe the effects of the Blitz on everyday life, I will explain what people did before the war began and the actions took to get Britain through the Blitz. Before the Blitz there were many precautions people took incase war was declared on Britain. One of these was gas masks. A gas mask was issued to men, women and children incase gas bombs were dropped. Most homed were equipped with either an Anderson shelter, which was a home built shelter in the garden, or a Morrison shelter, a shelter built underneath the kitchen table. The blackouts began two days before the war began. Under blackout rules, everyone had to cover up their windows at night with black material. This was to make it difficult for German bombers to find their target in the dark. The street lamps were turned off and often people bumped into one another. Traffic accidents were more common because car headlights had to be blacked out, and deaths from drowning increased as people fell off bridges or walked into ponds. The evacuation begun on Friday 1 February, the day German troops invaded Poland. Most children were evacuated in school groups with their teachers. Children and their teachers would meet in the school grounds, where they would get name tags and told to keep their gas masks in the cardboard boxes. Many children were sometimes sent to farms and made to work. Some were sent to big country houses or stately homes. Many of these children had never been out into the country before. Lots of them from the slums were surprised to find themselves staying in houses with inside toilets and carpets. For some children, their parents decided to keep them at home in the city instead of being evacuated. Rationing was introduced due to the shortage of food and the fact that no food could come by ship from over-seas. You were only allowed a certain amount of clothes, food and other household goods. You also still had to pay for them. Ration books were full of coupons which could be cut out and used to buy a fixed amount of rationed foods each week or month. Every time a housewife bought something she had to give a coupon. When she had used up a particular coupon for one week she had to wait until the following week before she could buy any more. Food was very hard to get a hold of, so people were encouraged to grow vegetables in order to feed their family. Cartoon characters called Potato Pete and Dr. Carrot appeared on leaflets, telling people to eat plenty of these foods. The slogan â€Å"Dig for Victory† appeared on posters and banners to encourage people to grow their own food. Meat was hard to get hold of so the government advised people to eat rabbits. In total 1. 4 million homes – one third of London's housing stock – were damaged or destroyed in the Blitz. Electricity, gas and water supplies were disrupted. The impact on civilian morale in London was severe. Some Londoners later recalled that things were close to breaking point: the daily bombings and sleepless nights took their toll. Looting from bombed shops and empty houses was rife. However, the general mood of perseverance became known as the Blitz Spirit. In all, 18,000 tons of high explosives had been dropped on England during eight months of the Blitz. A total of 18,629 men, 16,201 women, and 5,028 children were killed along with 695 unidentified charred bodies. The role of women during the Blitz was very important for helping on the home front. The Women's Voluntary Service provided fire fighters with tea and refreshments when the clear-up took place after a bombing raid during the blitz. They also provided tea and refreshment for the people sheltering in the underground. At first, only single women aged 20-30 were called up, but by mid-1943, almost 90 per cent of single women and 80 per cent of married women were working in factories, on the land or in the armed forces. In all 640,000 women were in the armed force, 5,000 serving with guns and providing essential air defence, 80,000 thousand in the Land Army plus many more who flew unarmed aircraft, drove ambulances, worked as nurses and worked behind enemy lines in the European resistance. Overall, there were many different effects of the Blitz on everyday life from the evacuation of children to the rationing of food and other household goods.